If you manage your business’s online presence through Google My Business (GMB), you know how important it is to ensure accurate, up-to-date information is available to your customers.

But what happens when you need help managing your profile, whether it’s for updating details or responding to reviews?

Fortunately, GMB makes it easy to add users with different levels of access to your account. This guide will walk you through how to add a user to your Google My Business profile, step by step.

Why Add a User to Google My Business?

Adding users to your GMB account allows team members, agencies, or other trusted individuals to manage the profile without sharing your login credentials. You can assign different permission levels depending on the roles they will play.

Understanding User Roles

Before adding users, know the three available roles:

• Owner: Has full control, including the ability to add and remove users.
• Manager: Can edit the business information and interact with customers but cannot add or remove users.

Step-by-Step Process

Step 1: Sign in to Your Google My Business Account

First, you’ll need to access your Google My Business account. Go to Google My Business and log in using the credentials associated with the business profile you want to manage.

Step 2: Select the Business Location

If you manage multiple locations, choose the specific location you want to add a user to. You’ll see a list of your business locations on the dashboard.

Step 3: Navigate to the Business Profile settings > People and access.

A window will pop up, showing the current users and their roles.

At the top left, click Add 

Step 4: Add a New User

In the Users section, Type your partner email address.

Under “Access,” choose Owner or Manager.

Choose the role that best fits the level of access you want to grant the user. You can always change the role later if necessary.

Step 5: Send the Invitation

After assigning the role, click Invite. The person will receive an email with instructions on how to accept the invitation and gain access to the Google My Business profile.

Step 6: Managing Invitations

Once the user accepts the invitation, they will appear in your user list with the assigned role. If they haven’t accepted yet, the status will remain as “pending.” You can resend the invite if necessary.

Best Practices for Adding Users to Google Business Profile

• Limit access based on needs: Don’t assign the Owner role unless necessary. Most team members will only need access to the Manager.

• Regularly review users: Periodically check the list of users in your account to ensure that only relevant individuals have access. Remove any former employees or agencies that no longer work with you.

• Use a business email: Ensure that users are added using their business email addresses, not personal ones, to maintain professionalism and better security.

Remember, maintaining your GMB listing is crucial for local SEO. Having the right team with appropriate access levels helps ensure your business information stays accurate and customer interactions remain prompt and professional.